Pinterest Hashtag Generator

Pinterest Hashtags — The Complete Guide

A practical handbook for creators, bloggers and marketers to choose and use hashtags on Pinterest for better discovery and traffic.

Introduction

Pinterest functions like a visual search engine. Users search for ideas, tutorials and products, and Pins are surfaced based on relevance and quality. Hashtags on Pinterest act as supplemental keywords: they help categorize pins and make them easier to discover when people explore a topic. Combine good creative with keyword-rich titles and descriptions, and targeted hashtags, to maximize impressions and clicks.

Why Hashtags Matter on Pinterest

Hashtags provide an extra layer of discoverability. When users click or search a hashtag, they see pins that include it. That means strategically chosen hashtags can surface your pin to an audience that is actively looking for related content. Hashtags are not the only signal—Pinterest uses image quality, description keywords, board topic and engagement metrics too—but they are an easy, low-effort way to increase relevance and reach.

How Many Hashtags to Use

Best practice is a modest set: 2 to 5 hashtags in your description. Too many hashtags can dilute relevance and clutter the description. Use the generator to create multiple buckets of tags and pick the 2–5 most relevant for each pin. If you need more tags for discoverability, add them sparingly in comments or in other related pins.

Types of Hashtags

There are three useful categories to include in your tagging strategy:

• Broad / Trending: High-volume tags that give more impressions but are competitive.
• Niche / Long-tail: Specific tags with higher intent and lower competition.
• Seasonal / Timely: Tags tied to holidays, seasons or moments that spike interest.

A balanced mix—one anchor tag, one niche tag, and one seasonal tag when relevant—works well.

Step-by-step Hashtag Selection Workflow

1. Define your pin goal: traffic, saves, or product discovery.
2. Choose a primary keyword: the core phrase users will search for.
3. Generate candidate sets: strategic, trending, seasonal.
4. Curate: pick 2–5 tags that most closely match the pin intent.
5. Monitor: track impressions, saves and clicks and refine over time.

Practical Pin Optimization Checklist

• Use high-resolution vertical images (preferred 2:3 ratio).
• Write a descriptive title with the main keyword.
• Include a keyword-rich description and 2–5 relevant hashtags.
• Choose the most relevant board and add board description keywords.
• Add alt text and a clear destination link when applicable.

Seasonal Strategy

Seasonal tags—holidays, school times, events—can deliver bursts of traffic. Plan seasonal pins 30–60 days in advance for best results and remove seasonal tags when outdated. Keep a simple content calendar so you can reuse and repurpose top-performing seasonal creative each year.

Measuring Hashtag Performance

Use Pinterest Analytics to monitor impressions, saves (repins), closeups and outbound clicks. To test hashtags, hold creative constant and vary only the tags. Record performance over 30–60 days and build a tag library of winners for each content type (recipes, home decor, printables).

Common Mistakes to Avoid

• Using irrelevant popular tags just to chase reach.
• Over-stuffing descriptions with dozens of hashtags.
• Neglecting description and title quality—tags alone won’t rank a pin.
• Using stale seasonal tags outside the appropriate time window.

Advanced Tips for Marketers

For brands, A/B test creatives with different tag sets and track conversions using UTM parameters. Use educational pins with niche tags to build audiences, then retarget those audiences with product pins. Group boards and consistent board SEO amplify discoverability beyond hashtags.

Example Tag Sets

DIY Home Decor: #DIYHomeDecor #BudgetDecorIdeas #SpringMakeover
Healthy Snack Recipe: #HealthySnacks #KetoSnacks #BackToSchoolLunch

Conclusion

Hashtags on Pinterest are most effective when used as part of a search-driven content strategy. Use this generator to produce strategic sets, then curate down to 2–5 tags that align with your content goal. Combine strong visual creative, clear copy and a small set of high-quality hashtags to improve discovery, saves and traffic over time.